15 Ways Lean Startups can Maximize PR/Marketing Opportunities

With the right strategy and placement, marketing and PR opportunities can do wonders for a brand. If you’re a scrappy startup or just don’t have the resources for an in-house marketing team, outsourcing to a well-regarded agency can get pricey. So, how can a lean startup reap the benefits of PR and marketing without the hefty price tag? We asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) to give us one creative strategy lean companies can use to st