12 Must-Have Skills for B2B Content Marketers

Scene from a dinner party:“So, Josh, what do you do?”“I’m in marketing.”“Oh, like Mad Men? Ad campaigns and stuff?”“No, it’s content marketing.”“Oh, like the Wendy’s Twitter account?”“...Sure... like that.”I’ve had variations on the above conversation more times than I can count. I’ll usually leave it at “Wendy’s Twitter account” in the interest of changing the subject. No one