Bloomberg doubles ad spending after chaos of Iowa caucuses
Billionaire Michael Bloomberg is doubling the already massive amount of money he will spend on advertising, an effort to lift his Democratic presidential bid and capitalize on the chaotic outcome of Monday's Iowa caucuses. An exact dollar figure was not provided, but Bloomberg, the former mayor of New York City, has already spent over $300 million on TV, radio and digital advertising, according to the ad tracking firm Advertising Analytics.
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