No more labels: High-speed, direct-to-packaging printing comes of age

Businesses that heavily rely on corrugated boxes or bags as secondary packaging, including e-commerce sellers, retailers and manufacturing companies, have been actively seeking alternatives to standard adhesive shipping labels. Printed adhesive labels are primarily used for variable data such as address, tracking codes, product identification, and instructions for use. Labels can also include logos, brand messaging, and other promotional elements as well.