Cross-border demand for luxury purchases driving post-Covid recovery as global D2C demand increases by 50% in 2021

Luxury goods were the fastest growing cross-border ecommerce category in the first half of 2021, increasing by 50% compared to the end of 2020.  With global demand for luxury being driven by shoppers from China, UAE, South Korea and India, increasingly consumers are now happy to forego the ‘white-glove’ in-store experience for online convenience, the latest data from eShopWorld (ESW) reveals.