The Big Pop In Under Armour Stock Is a Sucker’s Rally

This is a company still getting its butt kicked by a pioneering, hungry Adidas and a domineering, newly aggressive Nike.Over the past several years, Adidas transformed from an athletic performance company to a fashion company and, in so doing, started rapidly stealing market share away from Nike.Nike took note, and is now aggressively fighting back by starting its own fashion evolution.