Jamba CMO debuts fast-casual restaurant
Up Inspired Kitchen aims to inspire on several levels, featuring a healthful fast-casual menu and an atmosphere that invites daytime lingering.
Created as a personal project by Jamba Inc. chief marketing officer Rachel Phillips-Luther and her husband, Mike Luther, whose roots in restaurants go back to Bennigan’s in the late 1980s, the new 2,400-square-foot Up Inspired Kitchen opened in May in a lifestyle center in Frisco, Texas.
Phillps-Luther, who moved to head marketing for t
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