Google Embraces Agentic Commerce With Universal Protocol Release

Something has happened that could fundamentally reshape how commerce works online.
Google has unveiled its Universal Commerce Protocol (UCP) at the National Retail Federation’s annual show, creating what could become the infrastructure layer for an AI-dominated shopping future.
This move represents Google’s counterstrike against competitors who’ve been rapidly claiming territory in AI-powered commerce. With backing from retail powerhouses including Shopify, Etsy, Wayfair, Targe