Why you should think twice before jumping into the mortgage industry

The word innovation is used a lot in today's mortgage market, but while any one can use a fancy word to describe their business, only a few can actually execute. And four of those businesses were all in New York City at Goldman Sachs' one-day Housing Finance conference on Wednesday. And just as Quicken Loans, SoFi, loanDepot and Better Mortgage are disruptors in the industry, they were disruptors in the room.