Utilizing Every Opportunity

In the following interview, Cathy Griffin, broker of CENTURY 21 Towne & Country in Salisbury, N.C., discusses integrated marketing in her referral- and repeat client-based business.
Region Served: Several counties in North Carolina
Years in Real Estate: 27
Number of Offices: 2
Number of Agents: 18
Best Tip for Dealing With Difficult Customers: It’s not about how much you know, but how much you care. Listen first so you can gather details.
Key to Staying Profitable: Stay in touch with p