Using Tech, ‘Coolture’ and Education to Achieve Success

In the following interview, Mike Cole, owner of Realty ONE Group Dockside in Myrtle Beach, S.C., discusses the advantages of the brand, negotiating, social media, technology and more.
Region Served: Myrtle Beach, Horry and Georgetown Counties
Years in Real Estate: 23
Number of Offices: 3
Number of Agents: 230
Best Advice for New Agents: Answer your phone and reply to emails.
Favorite Part of Your Job: The interaction with so many different personalities and cultures
What is one challenge that co