Tapping Into the Luxury Market

In the following interview, Dianne Pereira, REALTOR® with Bailey Properties in Santa Cruz, Calif., discusses marketing, peer coaching and more.Region Served: Santa Cruz County, Calif.
Years in Real Estate: 16
Number of Offices: 4 sales offices, 1 rental office
Number of Agents: 125
Best Tip for Dealing With Difficult Clients: Listen. Clients need to know they’re being listened to, not just heard.
Best Time Management Tip: Prioritize using daily, weekly and monthly schedule reviews. It&