Stop Chasing Unicorns

How HomeSmart Is Positioning Itself to Be the Ideal Brokerage That’s Real
Editor’ Note: The following article is the cover story in the October issue of RISMedia’s Real Estate magazine.
The real estate industry’s appetite for disruption is challenging everything known about the business. In the right hands, it’s an exciting excuse to embrace innovation. In the wrong hands, it isolates consumers and agents throughout the industry.
Being a disruptor is a claim increas