Report: Inaccurate Data Undercuts Business Decisions

Data is only as powerful as its accuracy.
Clean data is crucial to the success of a real estate brokerage: accurate internal data secures transactions, while accurate property data facilitates them. According to a new report from Experian Data Quality, the “Global Data Management Benchmark,” 52 percent of businesses across industries guess or use “gut feelings” to make data-driven decisions, primarily due to inaccuracies.
The heart of the issue is inconsistency, according