Preparing for Success

In the following interview, Anne M. Lusk, owner of Lusk & Associates Sotheby’s International Realty in Lancaster, Pa., discusses challenges in the market and marketing strategies.
Region Served: Central Pennsylvania
Years in Real Estate: 26
Number of Offices: 1
Number of Agents: 40
Favorite Way to Unwind: Walking my dog
What factor has the largest influence on the real estate industry today?
The media, as it can sway the minds of consumers – and what we talk about, we bring about