How Real Estate Uses Big Data to Track Clients - Wall Street Journal

Wall Street Journal
How Real Estate Uses Big Data to Track Clients
Wall Street Journal
Sitting in bed at 1:40 a.m. one morning last November, Jon Hoefling was thinking about selling his 4,300-square-foot home in Morgan Hill, Calif. While browsing Facebook on his phone, he clicked on a real-estate ad offering to estimate his home's value.