Gen Z—The Next Wave of Consumer Game Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials—managing considerable debt. Yet, simultaneously, they’re gaining traction as the next consumer powerhouse, representing billions of dollars for retailers and more.
Regarded as the most diverse and inclusive generation yet, Gen Z represents those around 19 years of age and younger. Perhaps most significant to real