Gaining Leads, Referrals, and another Hour in the Day

In the following interview, Lee Goldstein, president of InTrust Realty in Raleigh, N.C., discusses conditions in his local market, as well as online lead generation and marketing, including social media.Region Served: Wake County, N.C.
Number of Agents: 22
Number of Offices: 2
Facebook: InTrust Realty
What challenges did your market face this year, and how did you overcome them?The challenge we faced this year was low inventory. It’s easy to sell houses—it’s very difficult to f