Franchise Models Provide Alternative to Faster Success

In the following interview, Lou Gonzalez, president of Realty ONE Group Affiliates in Irvine, Calif., discusses the franchise model that serves as the foundation of Realty ONE Group’s success.
Region Served: National
Years in Real Estate: 33
Number of Offices: 80
Number of Agents: 8,800+
Most Effective Way to Motivate Agents: Show them that they can be part of a dynamic lifestyle brand that can generate an income level that gives them the freedom to improve their lives and reinvest in thei