Build Your Brand by Being a Better Person

In the following interview, Mark Fields, president of CENTURY 21 Mark Fields and Associates in Asheville, N.C., discusses branding, culture, luxury marketing, and more.
Region Served: Asheville, N.C., and surrounding areasYears in Real Estate: 40+Number of Offices: 1Number of Agents: 10Favorite Way to Communicate With Clients: Face-to-face. A lot of communication is nonverbal, so when you text, email or speak on the phone, a great deal of nuance can be lost. It’s the expression on someone&