Broker Profitability: A Glimpse Into the Future

For brokerages large and small, enhancing the bottom line is the name of the game when it comes to running a profitable real estate business. But as the industry continues to change and evolve, so too does the way in which brokers think about—and approach—profitability.
“I’m looking forward to the next five years,” said Sherry Chris—president and CEO of Better Homes and Gardens Real Estate—who offered her perspective on broker profitability from a 10,000