Brand Built on Leads and Technology

In the following interview, Peter Giese, co-founder and president of United Real Estate in Dallas, Texas, discusses the advantages of the brand, lead sources, technology and more.Years in Real Estate: 27
Number of Offices: 74
Six years ago, United Real Estate was a new and unknown brand. What are some of the challenges associated with entering the market as an unknown?Many of our competitors believe the biggest challenge in opening a new real estate company is in gaining consumer recognition; ho