Below the Surface: The Asian Indian Market

Serving a multicultural client base as a real estate professional is no longer an option—it’s expected. Engaging and interacting with clients of varying cultures, whether coming from down the road or overseas, is the new standard in real estate practice.
One group, specifically, culturally tied to India—and identified by the U.S. Census Bureau as “Asian Indian” to delineate a group separate from North American Indians—is the second largest Asian group in the U