A Service-First Approach Key to Continued Success

In the following interview, Isom Coleman, president of HomeSmart ICARE Realty in Sacramento, Calif., discusses the advantages of the brand, including in marketing and technology.Region Served: The Greater Sacramento area
Years in Real Estate: 11
Number of Offices: 3
Number of Agents: 171
Most Effective Way to Motivate Agents: We keep our agents motivated by providing education on a continual basis, checking up on them to ensure we remain involved and reaching out if they need an extra push.
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