A Revolutionary Approach to Real Estate

In the following interview, Randy Rector, CEO of HomeSmart Evergreen Realty in Irvine, Calif., discusses HomeSmart’s flat-fee model.
Region Served: Orange County and San Bernardino
Years in Real Estate: Since 2005
Number of Offices: 7
Number of Agents: 1,100
Twenty years ago, your mother, Tina Rector, opened Evergreen Realty, a flat-fee model brokerage. What was the impetus behind this revolutionary move?
My mother was a successful broker, but she didn’t like the idea of giving a bro