Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices - MarTech Today

MarTech Today
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
MarTech Today
Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors. The tool allows publishers to create and display a message that lists the ...and more »