Social Comparisons Better Than Knowledge in Climate Interventions

Source: Science Daily - Top SocietyChanging behaviors is essential if we are to meet our climate targets, and a new meta-analysis has found that behavior interventions based on social comparison and financial incentives are more effective than those focused on knowledge about what is right or good. "Learning that people around us have started choosing vegetarian food or cycling to work is often a better motivation for getting people to change their behaviors," says author Magnus...