Menus with "Climate Change Impact" Labels Influence Diners' Choices
Source: U.S. News and World ReportAdding climate-impact labeling to fast-food menus can influence whether consumers go "green" when eating out, new research suggests. The finding is based on an online survey that asked consumers to order virtual meals after looking at menus that either had climate labeling or did not. Compared with a regular menu, 23.5% more who ordered from a labeled menu made a "sustainable" meal choice (e.g., avoided red meat, which has a big climate impact.)
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