Demandbase Launches Analytics, SurveyMonkey Acquires Usabilla, More News

Demandbase, an Account-Based Marketing (ABM) provider, has launched Cross-Campaign Analytics. The company made the announcement at its 6th Annual ABM Innovation Summit. Demandbase officials said Cross-Campaign Analytics is designed to provide B2B advertisers and marketers with a single view of account reach and performance across vendors, channels and
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