Content Marketers: Ditch the Clickbait and Focus on User Needs

Experts put content marketing on a pedestal, but practitioners remain surprisingly skeptical. Although 88 percent of B2B marketers have adopted content marketing, according to the Content Marketing Institute’s 2016 B2B survey report, 70 percent of those marketers don’t believe that their strategies are effective.Well, effective at what?
Avoid Sacrificing Intention for Attention Content
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