Why you should reduce your reliance on social media

Is it time to stop searching for the perfect platform?
From time to time, an opinion piece will emerge confidently stating that
hosting your content is a waste of time because MySpace, Bebo, Facebook, Snapchat, Instagram or Medium
is where your audience is hanging out. The argument is that it’s more
efficient to host your content where people already are.
It’s a compelling argument, but here’s why you should abandon platform
hunting and simply host your content on your own web