Why the uptick in paywalls is a problem for PR pros

Public relations pros face constant challenges.
Keeping up with the evolution of PR, as new technology and tools come onto
the scene. Staying on top of crisis communications, in a time when social
media can spread negative news like wildfire. Dealing with the fact that
there are now at least
four PR pros for every journalist.
Now, they have a new challenge: Paywalls.As publications continue to struggle and look for ways to bring in more
revenue, an increasing number are erecting digital barrier