Why PR pros shouldn’t confuse influencers with journalists

The social media influencer era has become a Wild West free-for-all while
lawmakers and key players struggle to catch up.
What standards and responsibilities fall to an influencer with a large
Instagram following when he or she shares a picture of thier favorite beer brand? They may have been paid by the brand or may just be sharing their happy hour
beverage of choice.
Is it common practice for PR and social media representatives to pay an
influencer to post about a brand? Yes. Does the lady re