Why PR and content marketing make the perfect match

You want to build trust with your audience and increase brand awareness.
Is it time to increase your PR budget, or would content marketing be a
better investment?
That’s a trick question: The answer is both.
PR and content marketing work best when they’re working together. Because
the terms “public relations” and “content marketing” can drum up about 100
different definitions and opinions on the tactics they involve, let’s
quickly define what we’r