Why Edelman started its Counter Disinformation Unit

And what’s next in this evolving PR discipline.In the last week alone, mis- and disinformation has engulfed the United States. A variety of misleading or purposefully wrong information around hurricane aid is hampering relief efforts and clouding evacuation efforts. Layer that on top of targeted, state-sponsored disinformation from Iran, Russia and China related to the election and it’s clear it’s harder than ever to tell truth from fiction.
That constant press of disinformatio