Why AI is the new barometer for strategic communications

And prompts you can use right now.Reed Handley is executive vice president, The Bliss Group.
In the rush to embrace AI for efficiency gains, many communications leaders are missing its most powerful application: as a mirror for strategic thinking. According to Accenture, 86% of C-suite leaders feel prepared to invest more in generative AI in 2025, but if marcomm teams only tap it for task automation, we’ll lose our seat at the proverbial table. AI is a tool that forces us to articulate, ex