When PR stunts go wrong — or very right

Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
Few tactics attract as much attention and cut through noise for a brand like PR stunts. Effective PR and communication strategies aim for sustained engagement and authentic connections with audiences. PR stunts are designed to attract immediate attention and media coverage through unusual or extraordinary means. The relati