When crisis communications requires silence, not action

It’s hard to keep silent. But sometimes, it’s the only choice.
Meghan Tisinger is vice president of Leidar, a global strategic communications firm.
The myth that “all press is good press” is the reason that too many companies engage with the media haphazardly. Not every interview is worth doing, and always providing a comment can create more problems for your organization than solutions. This is especially true when a company is facing public backlash in the media.
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