When automation goes wrong: Lessons from failed pitches

Technology can be helpful—except when it doesn’t work.
Most PR pros with the responsibility of pitching reporters gladly welcome
resources that can make their work more efficient and effective, including
media lists, pitch templates and automated email tools.
However, these handy resources should also come with a warning. Misuse can
erode a potential relationship with reporter, instead of getting your
organization’s news covered.
The three pitches below show what results when