What you should pack in your crisis communicator ‘go bag’?

Silicon Valley has become synonymous with a rather distasteful piece of
jargon: “disruption.”
While it’s certainly evocative of the tech industry’s habit of shaking up
stable markets and producing
perpetually fluid futures, it’s also descriptive of what locals expect from the very ground they
walk on. Silicon Valley is
earthquake country.
Everyone raised there is trained to immediately move away from windows,
dive under desks or brace in doorways when the roll