What will Google penalize your organization for?

The influence of Google on business is unquestionable.
The tech giant generated 62 percent of all ecommerce traffic between July
2016 and June 2017—and 63 percent of all online business revenue, according
to the Wolfgang Digital
2017 ecommerce study
of 143 million website sessions. Only 18 percent of online business results
from direct traffic, where users type in a URL and are directed straight to
a website.
If a business isn’t ranking well in Google's search results, it’s lo