What the new ‘no follow’ link trends mean for PR pros

Google cares about more than just links.
For years, backlinks from massive authority sites have been among the best
ways to improve the search-engine optimization (SEO) of your business’s
website.
This led to schemes where link sellers, and even some PR pros, offered to
get business owners backlinks on those authority sites for a fee. The good
news is that publishers are finally cracking down, and this should be music
to the ears of legit PR professionals.
There are at least three major s