What PRSA’s new CEO has in store

Matthew Marcial joins PRSA after 15 years working with associations.
Matthew Marcial doesn’t come from a traditional PR background, but that’s exactly why he’s excited about his new role as chief executive for the Public Relations Society of America.
 
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After starting his career in hospitality, he moved into the association space about 15 years ago. Most recently, he was a strategic consultant wo