What PR pros can learn from Southern Rail UK’s Twitter misstep

Sometimes even the best-intentioned social media efforts go awry.In those cases, it’s often best to take a page from Southern Rail UK’s
playbook and just roll with it.
The organization came up with a fun idea that many others have tried: Hand
over control of its official, branded social media accounts to an intern.
Here’s how it started:
Hi, Eddie here! Here on Work Experience and ready to answer your questions! 😊
— Southern (@SouthernRailUK) July 11, 2017It seems