What PR pros can learn from Harris’ unique messaging strategy rollout

People matter as much as policies.
Kamala Harris’ introduction as the Democratic Party’s nominee for president has been anything but typical. The rollout of her PR, messaging and media relations strategy has been equally unique.
In the roughly six weeks since replacing President Joe Biden at the top of the ticket, Harris has shied away from media interviews and instead opted for scripted appearances and commercials.
Before last week’s interview on CNN, Harris’ most notabl