What PR firms can learn from the NFL’s evolving messaging playbook

A look at how the league navigates controversy while growing its fanbase.
The NFL has grown beyond a sports league. Now, it’s a news outlet, a social media hub, and a key influencer for a range of social trends, including fashion and music.
“It’s a cultural phenomenon,” said Holden Hill, media relations supervisor for Taylor, a leader in the sports and entertainment PR industry that had worked with the NFL on various promotions.
 
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