What Google’s AI revamp means for content marketing’s future

Insights from three industry experts.Last week, Google made one of the most sizable shifts to the search experience in recent memory.
Search engine results pages (SERPs) will no longer return simple lists of links. Instead, most searches will be topped with an AI box pulling information from across the web, summarizing it and offering it up to the user directly on the results page.
In its announcement, Google touts this as a way for users to get answers to more complex answers faster, without th