What do PR pros love most about their jobs?

Love is in the air; it’s Valentine’s Day again.
In honor of this occasion, I asked some PR pros what they love most about
their career in public relations. Though the answers ranged from
storytelling to relationship building and media relations, one thing is
clear—PR pros adore what they do.
Creating concepts
“What do I love most? Coming up with a really big concept that challenges
us and excites our clients,” answers Heidi Otway, VP of PR & Social
Media at Sal