What AI terms really mean

Education can empower comms pros to tap into AI’s potential.
Businesses have used artificial intelligence in their everyday workflows since the early 1990s with the creation of spam filters for email. But in recent years, generative AI – or AI that creates text, images or codes rather than simply sorting data – has exploded.
Change can be scary, admitted Rebecca Simons, communications manager at Cisco. She noted that conversations around AI often feel like they “need a de