Walmart apologizes for back-to-school “hero” sign above gun display

Walmart might not have the answers to a recent backlash, but its swift
crisis response can be a model for PR pros.On Wednesday, a photo lingered on the front page of Reddit, later making
the rounds on Twitter and Facebook. The image showed a glass gun case at
Walmart, which was nothing new: Walmart is a longtime gun retailer.
What concerned many, however, was the sign above the guns. It read, “Own
the school year like a hero.”
The message juxtaposed with the image of guns harkened th